Saudi Arabia’s Air Connectivity Program (ACP) has entered into a memorandum of understanding with the premium airline beOnd, aiming to establish direct all-premium flights linking Red Sea International Airport with six prominent European cities. These proposed air routes would facilitate travel to and from London, Paris, Milan, Munich, Zurich, and Moscow, thereby enhancing international access to the Red Sea region and bolstering Saudi Arabia’s burgeoning tourism sector.
This agreement was formalized at the Farnborough International Airshow 2026 in London, marking a significant step in Saudi Arabia’s ongoing efforts to enhance global air connectivity as part of its Vision 2030 initiative. The strategic move is designed to attract more international visitors and strengthen the Kingdom’s position as a luxury travel hub. Officials involved in the partnership have emphasized the goal of boosting inbound tourism while simultaneously broadening travel options available to international travelers.
One of the primary objectives of this collaboration is to position the Red Sea as a premier destination for luxury travel. By forging stronger ties between aviation and tourism sectors, the initiative is also poised to contribute to the Kingdom’s long-term economic growth. The partnership is viewed as a crucial element in achieving these holistic development goals, ultimately enhancing Saudi Arabia’s appeal to high-end tourists.
beOnd, known for its premium leisure travel services, has expressed that this partnership aligns with its commitment to supporting Saudi Arabia’s tourism objectives. The airline is keen on expanding its high-end travel offerings to the Kingdom, thus contributing to the broader vision of transforming the Red Sea into a leading destination for luxury travelers worldwide.