Apple is poised to make a significant entry into the foldable smartphone sector with its anticipated release of the first foldable iPhone. This strategic move is expected to invigorate a market segment that has recently seen a slowdown. Despite an 8% decline in global shipments of foldable smartphones during the first half of 2026, industry analysts anticipate a robust comeback in the latter half. Projections suggest that shipments could reach approximately 23 million units for the entire year, with continued growth forecasted through 2027.
Industry experts predict that Apple’s debut in the foldable space will substantially alter market dynamics. Smart Analytics Global forecasts that Apple could capture around 25% of the world’s foldable shipments by the end of 2026, with this share expected to grow to about 41% by 2027. Nonetheless, the new device might initially face supply challenges due to the intricate manufacturing processes required for foldable technology. Additionally, its projected price tag of over $2,000 may restrict both demand and availability in the beginning, prompting Apple to potentially roll it out in select markets before going global.
According to IDC, Apple’s entry into the foldable arena could transform it into one of the smartphone industry’s fastest-expanding segments. The research firm anticipates that Apple could ship upwards of 17 million foldable iPhones in 2027, securing approximately 40% of the global market share. IDC’s projections for the overall foldable market suggest a rise to 22.9 million units in 2026, marking a 12.6% increase, followed by a growth of around 18% to approximately 27 million units in 2027.
The introduction of Apple’s foldable iPhone is likely to reshape the competitive field, posing a challenge to established players like Samsung, Huawei, Vivo, and Xiaomi. Reports indicate that Apple’s first foldable offering might include a 5.5-inch cover display and a 7.8-inch foldable main screen. It is also expected to feature Touch ID, an A20 Pro chip based on a 2-nanometer process, and dual 48-megapixel cameras.
Should Apple navigate the manufacturing complexities and overcome the hurdles related to its high price point, its entrance into the foldable smartphone market could provide a substantial boost to the category. This move could quickly establish Apple as a dominant force, significantly impacting the industry’s trajectory and competitive landscape.